Santander launches Zinia, its new 'buy now, pay later' service

Santander announces the launch of Zinia, a new ‘buy now, pay later’ (BNPL) platform. The technology behind Zinia has been operating in Germany for the past year, where it has already acquired more than two million customers, making Santander one of the leading players in the European BNPL market by customer volume.

The bank now plans to roll out the service across its other markets under the Zinia brand, kicking off first in the Netherlands, leveraging Santander’s leading position in consumer finance, where it already supports 19 million customers through 63,000 affiliated merchants

Zinia’s BNPL service simplifies shopping by offering customers the opportunity to pay in interest-free instalments in a matter of seconds, either online or through physical points of sale. Zinia users will also benefit from other services in their Zinia app, including exclusive offers and financing alternatives.

For partner merchants, Zinia allows them to offer customers a fast and secure payment option, improving the customer experience, increasing sales and generating repeat business as a result.

CEO of Openbank and Santander Consumer Finance, Ezequiel Szafir, said: "Today marks the launch a new platform that offers consumers a convenient and flexible payment option with the security and expertise provided by a major financial group like Santander. We are delighted with Zinia's early expansion and aim to become a leader in the ‘buy now, pay later’ market".

Zinia uses artificial intelligence-based credit assessment technology developed by Openbank (Santander’s leading digital bank that already serves 1.7 million customers across five countries in Europe and the Americas) to make real-time credit decisions with the standards expected from a regulated bank. That, combined with Santander Consumer Finance’s scale (a consumer credit leader with operations in 16 countries, €120 billion in assets and over 19 million customers worldwide), and long-standing relationships with merchants makes Zinia a unique, state-of-the-art platform.

Zinia is the first project developed by Santander’s Digital Consumer Bank (DCB), which combines Santander Consumer Finance (SCF) and Openbank. SCF is the leading consumer finance bank present in 16 European countries, offering products and services to more than 19 million customers and 130,000 points of sale. Openbank is Santander’s digital bank with a full catalogue of financial products and its own state-of-the-art digital platform. SCF's scale and Openbank's digital capabilities make DCB one of the largest digital consumer finance banks in the world.